My career has allowed me to combine a strong P&L mindset with the ability to build eye-catching layouts. Both are critical to creating revenue-enhancing websites that will perform beyond your expectations. By empathizing with your audience/customers, I design sites that are extremely intuitive and user-friendly. In the case of an e-commerce site, the immediate results will be fewer abandoned shopping carts, fewer support calls and increased Internet sales. In the case of an informational site, you will attract more visitors and they will go deeper into the site and stay longer.

Designing an effective website requires deftly balancing practicality and creativity. My sites are not only effective and efficient, they're also eye-catching and attention-holding. If your site doesn't benefit from the use of lengthy animations, background music and metallic jelly buttons I won't use them. I will, however, bring to bear my extensive graphic arts experience to deliver a website that works.

The sole purpose of your website is to achieve your objectives, not to glorify its designer.